If you are into digital marketing, you will know that Google is always updating its algorithm. Learning about the current SEO trends every year can help you stay ahead of your competitors. If you are looking for workable SEO optimization solutions, the DubSEO Dubai is here to help you.
In 2023, Google’s SEO algorithm will focus more on creating both valuable and knowledgeable content. The ultimate goal of Google’s SEO in 2023 is to serve users with web pages that perform well. Keeping this in mind, we have come up with a blog dealing with all the top nine SEO optimization trends. Following all these recent trends for search engine optimization can make your website rank on the first page of Google. So, let’s begin.
What are the recent SEO trends of 2023?
The year 2023 is all about showcasing value and expertise in the content. Besides, now, the Google algorithm also wants you to offer high-quality web pages to impart a better user experience. Although these strategies have been in fashion for a long time, Google is still trying to evaluate for better user experience.
- Offering first-hand experience
Until December 2022, Google relied on EAT (expertise, authority, and trust). But this year, it has added an extra E to it, making it E-EAT. Here, this extra E stands for experience. So, now, Google will pay attention to the experience of the creator or author, along with assessing the content quality. By the term ‘experience’, here, Google wants to check if the author or the content creator discusses topics on which he has real-time experience.
- Creating content targeting audience and not traffic
The primary cause of focusing on creating content that targets the audience and not just the traffic is because of the rapid rise in SEO content creation. However, in 2023, if you are paying attention to only creating a content strategy that satisfies the search traffic, you are never going to get the desired results.
- Increased emphasis on author authority
The sudden increase in auto-generated content for ranking in the SERPs has led Google to put more emphasis on experience. In 2023, the purpose of Google is to make sure that real people produce content for a real audience. If you have to deliver both authority and experience, you have to ensure that your content is created by experts. For a better experience, you can add the following:
- Author bios
- Create author pages
- Add links to the social media handles of your creators
- Creating helpful and satisfying content
Now, Google clearly states that the kind of content you create should make users feel satisfied and content. It should be like a solution to your user’s problems. Google has specified some measures for creating both helpful and satisfying content. According to Google:
- Content should be created for humans
- Content must be apt for your target audience
- Content should be relevant to the topic on the website
- Content should be discussed in depth
So, creating more than a hundred content pieces that do not help your users is unlikely to make your website rank. Instead, improve the quality of your content. Secondly, when researching keywords, go beyond metrics and see what your users are looking for. Finally, go through the search queries in the search console.
- Content writing software and AI content
In 2023, AI-generated content will keep on increasing because of the amount of time they save. However, Google does not approve of this. Instead of fearing these AI-generated tools, you can use them to enhance work productivity. But this should not stop you from creating original content. You can use these AI tools for the following:
- Generating content ideas
- Creating content outlines and briefs
- SEO automation
Similar to the use of AI, 2023 will see more SEO automation. Now, the keyword searching tools will be able to reduce manual tasks. The monitoring and site auditing platforms will gain the power to directly find out the technical problems bothering the website. Further, the website graders can help you with SEO optimization as required by your website. Due to the increase of these tools, you will have to be more careful about the strategies and tactics you undertake.
- Product page SEO
Even though it is 2023, Google still prefers long-form content and informative pages. Having an SEO-optimized product page allows you to provide adequate details and information about the product. In 2023, Google wants you to work more on these product pages. You can keep on adding FAQs, drop-down menus, and customer reviews to the product page. Although you can add relevant keywords to the product page, try thinking of all the possible questions the users might ask about your products.
- SEO competitor analysis
A very smart way to approach SEO for your online business is to look at what your competitors are doing. With the help of various SEO tools in 2023, you can easily handle competitor analysis now. Since Google emphasizes more on the topic of expertise, following thought leaders in your industry can help you understand the kind of content that works.
- Less crawl frequency
Recently, Google has announced its climate goals. Google wants to reduce carbon energy and has diminished the frequency of page crawling. However, this can negatively impact the fresh crawls and new content in a way that Google will take time to notice new changes in your website. This is why it is a need to optimize your website as much as possible.
Therefore, if you have to survive in the online platform, you have to follow the recent SEO trends and abide by them religiously. Now that you know the SEO trends you should address, it is time to look for a reliable SEO Dubai in company to enhance your online presence. The search engine optimization companies of Dubai have expert SEO professionals. They can find an SEO-friendly solution for your business irrespective of its size. Connect with them now.